Jan 31, 2022
In Welcome to the Forum
TikTok has focused on presenting solutions and tools so Job Title Email List that the presence of brands on the social network is relevant and significant. . At a virtual event yesterday, the platform unveiled TikTok World , the company's first global experience designed to help brands and marketers get the most out of TikTok. During the meeting, new Job Title Email List creative, commercial and brand solutions and services were brought to light . Strengthening collaboration between brands and creators Over 61% of users say TikTok videos are more original than Job Title Email List any other platform, and 7 out of 10 say they like TikTok ads . With this data on the table, the company encourages Job Title Email List businesses to join the platform by thinking like marketers and acting like creators. Next, we review the new services that TikTok makes available to companies: Branded content tag : This tool allows creators to identify videos that contain advertising content without interrupting Job Title Email List their creative flow. Personalized home page : Brands can create home pages that load in seconds - up to 11 times faster than standard mobile pages - to allow users to dig deeper into a brand's message by Job Title Email List watching videos or swiping through different content. TikTok Creators Marketplace API : This new API facilitates Job Title Email List collaboration opportunities with brands, allowing influencer marketing companies to access first-hand data. TikTok Creator Marketplace* : A self-service portal that will help brands find creators that align with their interests. Open Application Campaigns* : Brands will be Job Title Email List able to post briefings of their campaigns through the TikTok Creator Marketplace, so that creators can apply to participate in them. Measuring impact on TikTok In addition to tools to connect Job Title Email List brands and creators.